Erik Hayser - Newest Friend of the Brand
Rado introduces Mexican actor Erik Hayser as Friend of the Brand
Rado, the Swiss watch brand known around the world for its design innovation and its mastery of materials, has announced that Erik Hayser is its newest Friend of the Brand. The celebrated Mexican actor has become a cultural icon in his home country and is recognised for his talent, depth, and commitment to meaningful storytelling. His own values – authenticity, elegance, and creative character – align perfectly with Rado’s and the brand knows that he will contribute to its growing presence in the Mexican market.
Erik Hayser is not only an actor of transcendent depth but also a producer and screenwriter who has established himself as a prominent figure in the Latin American entertainment industry. Renowned for his ability to portray complex and diverse roles, Erik Hayser has appeared in numerous national and international productions. His breakout role in Netflix’s original series Ingobernable, in which he played President Diego Nava, proved to be a turning point in his career, bringing him global recognition and reaffirming the strength of Mexican talent on major streaming platforms. His international acclaim was further enhanced by the series, Accidente, which remained in the global Top 10 list for eight consecutive weeks. His current project, Ahora que no estás, has distinguished itself as one of the most-watched projects on Amazon Prime Video in Mexico and the reaction to Erik’s starring role as young widower, Javi, not only confirms his popularity but also underscores his impact on the national entertainment industry.
Erik Hayser, who has earned a reputation as one of the most versatile and respected voices among Mexico’s new generation of creative talent, is excited by his collaboration with Rado. A serious watch aficionado, he says, “The brand has always stood out for its willingness to take risks and innovate, and I strongly relate to that. They’re betting not only on what’s in style today, but also on what will be worn in the future. In many ways, Rado and I mirror each other.”
Rado’s CEO Adrian Bosshard echoes his sentiment, saying, “With Erik, we have found a true kindred spirit. He is fully committed to professional excellence and always embraces new challenges. His creative vision and refined sense of style make him a natural ally for our brand, and we are thrilled to collaborate with someone who shares our passion for excellence and innovation.”
Erik Hayser is known for his compelling screen presence and his nuanced performances, but he also has a lifelong passion for tennis and says, “Rado’s watches alone make this a fantastic partnership but the fact that they have sponsored the sport that I love for 40 years makes it even better!”
The entire Rado team is thrilled to be associated with this dynamic actor and proud to see the Rado Captain Cook High-Tech Ceramic Chronograph on his wrist.