HRITHIK ROSHAN SPECIAL EDITION
Embrace the volcanic spirit of adventure with Rado and Bollywood megastar Hrithik Roshan for the launch of the Swiss watchmaker’s HRITHIK ROSHAN SPECIAL EDITION.
The new timepiece is a fresh iteration of the iconic Captain Cook in Rado’s signature high-tech ceramic. Paying homage to vintage Captain Cook look and feel, it features a box-shaped sapphire crystal with a unique ‘bubble’ look, designed for men who want to stand out in style. The tinted black crystal protects a cut-away dial offering fascinating views of Rado’s premium calibre 734 automatic movement with 80-hour power reserve. The antimagnetic Nivachron™ hairspring improves reliability by protecting the movement from magnetic fields, and while industry standards require testing in 3 positions, Rado tests each watch in 5 different positions, further enhancing its reliable accuracy.
A closer look at the new Hrithik Roshan Special Edition shows the case to be a monobloc construction in matt plasma high-tech ceramic. Framing the dial is a rose gold coloured stainless steel turning bezel with plasma high-tech ceramic inlay and rose gold coloured lacquered numbers, markers and triangle. SuperLumiNova® highlights on the rose gold coloured hands and applied indexes stand out in strong contrast against the black dial. The case back in brushed titanium presents a tinted black sapphire crystal embellished with the metallised rose gold coloured script: HRITHIK ROSHAN SPECIAL EDITION. The 43- mm diameter timepiece is held securely on the wrist by a high-tech ceramic 3-row bracelet with matt plasma outer links and polished plasma high-tech ceramic middle links. The rugged new Captain Cook is presented in special packaging and accompanied by a Special Edition certificate.
Hrithik Roshan and Rado have worked together for over a decade, and the Bollywood megastar and Rado ambassador is proud of his enduring relationship with the noted Swiss watchmaker. Speaking of the new Captain Cook High Tech Ceramic Special Edition, Hrithik Roshan said, “Rado has become an inseparable part of my personal style and it gives me a great sense of pride to launch a timepiece with the brand that holds a special place in my heart.”
The renowned Bollywood actor and international celebrity also stars as a fearless adventurer in the Swiss watchmaker’s new campaign video. Hrithik Roshan is first seen at the wheel of an off-road vehicle, with the new Special Edition in full view on his wrist. The landscape is wild and forbidding, a challenge to the adventurer. His journey begins with Hrithik at his desk, writing, making plans for the adventure. We next see him advancing through a stark landscape scarred by the remains of volcanic eruptions. He looks down from a great height on a river of molten lava flowing into the sea. Undeterred, Hrithik the adventurer climbs an icy slope to finally reach his destination. At the top of the world, he is at one with nature. In this immersive journey he embodies the ethos and curiosity of the contemporary voyager, eager to discover and feel with abandon.
The new Rado Hrithik Roshan Special Edition is designed for the adventurer who wears his watch as an attitude: proud, strong, ready for everything life can bring. Hrithik Roshan and the Rado Captain Cook High-Tech Ceramic are natural partners, true explorers connecting with nature in vintage style.
