Ji Chang-wook - New Brand Ambassador

The popular South Korean actor and musical actor Ji Chang-wook has landed a new starring role – as Brand Ambassador for Rado, the Swiss watchmaker known for cool design and watches made from high-tech ceramic.
Ji Chang-wook today is a household name in South Korea and beyond. Though his acting career began when he was 20 years old, real fame arrived when he played a Korean-American speed skater in 2010’s Smile Again, a wildly popular TV series that aired every weekday in prime time – for 159 episodes. The awardwinning actor and musical actor has since played a wide variety of contemporary and historical characters across a broad range of film, television and web series formats. Acclaimed for his performance as Emperor Ta Hwan in the Kdrama Empress Ki, he’s also slipped easily into heart-throb roles in romantic comedy series such as Backstreet Rookie and Lovestruck in the City. Fame has carried him far, especially since starring in the hit Netflix series, The Sound of Magic. Clearly a very busy young man, he has nevertheless managed to appear frequently in musicals and music videos, and has recorded a number of OSTs (Original Sound Tracks).

In his new role as Brand Ambassador for Rado, Ji Chang-wook will be wearing the renowned Swiss watchmaker’s captivating Captain Cook High-Tech Ceramic Skeleton. The actor’s new watch premieres in the Swiss brand’s hit Captain Cook collection under the motto, “The Art of Skeletonization”. Inside is the new Rado automatic R808 skeleton movement with smart new geometry and components shaded in different tones. Equipped with an anti-magnetic NivachronTM hairspring, the precise mechanical movement can also be admired from the back through a transparent sapphire crystal.

Ji Chang-wook comments, "I have always been interested in Swiss watches, especially in unique designs and special materials, and I’m very happy to star in my new role as Brand Ambassador for Rado. The Captain Cook is such a beautiful watch, I look forward to wearing it whenever I can.”

Ji Chang-wook joins the global family of Rado brand ambassadors – actors, sports personalities and TV stars from around the world. All have a passion for breaking new ground, inspiring audiences everywhere to “Feel It”, just as we do – with every watch we create.


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