Alysha Newman - Friend of the Brand
Rado introduces Canadian Olympian Alysha Newman as Friend of the Brand
Rado, the Swiss watch brand known worldwide for its design excellence and mastery of materials, has announced that Alysha Newman is its newest Friend of the Brand. The Canadian pole vault star, whose accomplishments include an Olympic medal and a Commonwealth Games Championship, will be the face of a new campaign in her home country.
The multi-media campaign is being rolled out across print, digital, out-of-home (OOH), and in-store touchpoints, including Rado’s retail network throughout Canada. At the heart of the campaign is a striking Rado Centrix Open Heart watch in white high-tech ceramic and diamonds.
Rado’s CEO Adrian Bosshard is excited about the new partnership. He says, “What Alysha has already achieved, both in and out of sport, is incredible and her successes are a testament to her passion, perseverance and pursuit of perfection. These qualities align seamlessly with our own core values of innovation, strength and precision. We are looking forward to sharing her continuing journey as she pushes herself to – literally – even greater heights.”
Alysha Newman shares the CEO’s enthusiasm and had a chance to visit the brand’s headquarters in Switzerland in 2024 where she met the team and made a motivational presentation. She says, "Partnering with Rado has been such an incredible experience. I’ve always admired its commitment to innovation and timeless style, and to now be part of the Rado family feels truly special. Their belief in me — both on and off the field — means so much, and I’m proud to represent a brand that shares my passion for pushing boundaries and striving for excellence."
Alysha is more than a celebrated Canadian pole vaulter. She is an entrepreneur, a philanthropist, a model, and an actress who embodies the precision, resilience, and timeless spirit that define Rado.
Her journey mirrors the Swiss brand’s commitment to innovation, performance, and timeless design and as she prepares for a monumental season ahead, Rado is committed to standing beside her every step of the way. Alysha’s year will be focused not only on excelling at the sport she loves but also on expanding her presence in the worlds of business, fashion and film.
Alysha Newman serves as the Chief Talent Officer and a founding partner of Hyper Talent, an AI-powered talent management platform that supports athletes and creators in building sustainable, forward-thinking careers. She has also been spearheading the development of the Bolton High Performance Athletics Centre, a world-class facility dedicated to training the next generation of elite athletes. Through her forthcoming nonprofit, The Newman Foundation, Alysha is committed to providing mentorship, scholarships, and access to high-performance training for underserved youth across Canada and beyond.
Rado is proud of its association with this brilliant woman and is thrilled to see its striking Rado Centrix Open Heart on the wrist of a role model who inspires so many people throughout Canada and around the world.