Rado - Official Timing Partner for European Cricket
Rado named Official Timing Partner 2025 for European Cricket, expanding its strong commitment to the sport
Swiss watchmaker Rado is pleased to announce that it has been named Official Timing Partner for European Cricket for the year 2025. Rado’s involvement and support for cricket began in 2023 when the brand partnered with the England and Wales Cricket Board (ECB). The expanded partnership with European Cricket deepens Rado’s commitment to the sport, ensuring that every thrilling match is perfectly timed.
Adrian Bosshard, CEO of Rado, commented on the announcement: “Extending our partnership with European Cricket reflects Rado’s passion for supporting global sporting excellence. European Cricket provides an ideal platform for us to showcase our brand’s dedication to timing and precision while connecting with fans across the world.” Roger Feiner, Founder of European Cricket, added: “Rado has been such a wonderful partner, and we are proud to extend this partnership into 2025. Their dedication to precision and innovation mirrors our passion for elevating cricket across Europe. With Rado by our side, we can ensure every second of the game is perfectly measured and celebrated.”
To mark the expanded partnership, Rado is presenting the Captain Cook High-Tech Ceramic Skeleton in blue high-tech ceramic. Launched in 2024, this stylish addition to the popular Captain Cook collection showcases Rado’s mastery of innovative materials and compelling design. Throughout the 2025 season, Rado’s branding will be featured on match graphics, scoreboards and timing displays, allowing fans to connect with the crucial moments of every match. Rado will also present such exciting moments as countdowns and the “Perfectly Timed Play of the Match,” highlighting standout performances from players.
The renewed and extended partnership between Rado and European Cricket enhances fan engagement through digital activations, special timing-related content, and increased brand exposure at European Cricket events. With Rado keeping time, cricket fans can look forward to another year of exciting action on the pitch.
About European Cricket
European Cricket is dedicated to promoting and developing cricket across Europe, with events like the European Cricket League and European Cricket Championships, attracting millions of viewers globally through its digital European Cricket Network platform. Live-streamed and recorded matches are accompanied by play-by-play commentary and information on the players, teams, scores and standings, adding to the excitement and winning new fans. For more information visit: www.ecn.cricket