Feel it press releases


Rado is proud to support “The Pink Dial Project” organised by Revolution and other publications to mark the Breast Cancer Awareness Month.  A one-off “badass” timepiece featuring pink details, the colour internationally associated with breast cancer,  will be auctioned off in October. The full proceeds will be donated to charity.

True x Great Gardens of the World

The new line, aptly named the Rado True x Great Gardens of the World collection, undeniably represents a stunning achievement of great subtlety and harmony, obvious at very first glance. Oak leaves share a whisper of the grand and glorious power of nature and her place in eternity, while a heady scent of jasmine enchant us into new places of fabulous surprise and sensuality.


True Square x Thukral & Tagra, Over the Abyss

Rado is once again very proud to announce its newest addition to the True Square Collection, the True Square “Over the Abyss”. A design collaboration with New Delhi artist duo Thukral and Tagra. A timepiece that presses on our temporality as individuals and highlights the importance of our connection with others.

True Square x Yuan Youmin, True Heart

A millennia-old culture meets minimalist design, Chinese craftsmanship meets Swiss precision. Yuan Youmin – graphic designer, lecturer and curator – has drawn inspiration from traditional elements of his homeland China, and together with Rado, created an exceptional timepiece. The new True Square x Yuan Youmin unites West and East, yesterday and today with elaborate details and the latest methods worthy of a Master of Materials.

Captain Cook x Marina Hoermanseder

The substance of eternity meets spunky design.

Captain Cook High-Tech Ceramic

Past meets 2021. Rado’s iconic Captain Cook is unveiled for the first time in the Master of Materials’ preferred material: High-Tech Ceramic.

Rado True Thinline Stillness

Li Edelkoort has created together with Rado a watch that reflects the growing need for stillness and clarity, for authenticity and meaning in modern society. The Rado True Thinline Stillness invites you to intentionally take your time. In every single moment and for a lifetime.

Rado Winter Selection 2020/2021

One year comes to an end, a new one begins. And it opens up infinite possibilities. What will we be making time for next year? As a watch manufacturer that always keeps an eye on the future, Rado provides several answers to that question. We have put together a selection of watches that are not only ideal as a starting point for new ideas, dreams and adventure. They are also real partners for life. Their time has come.

Rado True Square YOY

In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analogue. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch. But not everything is as it seems at first glance… This watch is truly smart. And absolutely undigital.

Rado True Square Tej Chauhan

Our latest design collaboration brings us back to the future in style: the emotional design language of award-winning British industrial designer Tej Chauhan meets Rado, famous for its pioneering design. With flowing shapes, innovative high-tech ceramic and bold colours, the Rado True Square Tej Chauhan visualises the great futuristic visions of pop culture.

Rado True Square FormaFantasma

The Rado True Square Formafantasma – a design collaboration with the award-winning Italian-Dutch design duo that gives its name to the watch– is sticking with tradition with a side of mystery.

Rado Captain Cook Bronze Burgundy

One look at the new Captain Cook bronze burgundy dial is all it takes to understand the grandeur of this timepiece. Rado is proud to present its new version of the Captain Cook bronze with the much awaited burgundy high-tech ceramic bezel.

Rado True Square Open Heart

At Rado, we’re bringing you even closer to your watch with these truly unique new models from our True Square Open Heart collection.The new ‘open heart’ watches are presented in signature Rado glossy black, gleaming white and pioneering plasma. It’s like looking back into our glorious past but with technology and high-tech materials that could only be produced in the 21st century.

Rado True Square Collection

At Rado, we don’t just know square high-tech ceramic watches: We invented them! Now we’ve reinvented the shape we’re best known for to meet the needs of 21st century watch wearers. We’re proud to present the True Square, which launches worldwide with 15 eye-catching new references.

Rado HyperChrome Classic Quartz

With the latest models from the HyperChrome Classic collection, you get three looks for the price of one – and a stylish travel set to make sure your watch and spare straps are always secure and ready to travel with you.

Rado True Thinline Leaf

The True Thinline Leaf embraces natural mother-of-pearl and smooth, light, high-tech ceramic for a slim, durable and enduring watch that will make you want to create time for yourself. It’s a reassuring presence on your wrist that will help you find the freedom of time and space just as it will help you stay connected to reality.

Rado True Secret Automatic

The secret to the new 40 mm Rado True Secret is in the cut out dial section at 12 o’clock. Offering a perfect view of the balance wheel, it both reveals and conceals, highlighting the importance of time to the individual wearer.

Rado HyperChrome Automatic

HyperChrome is the collection that has always brought the impossible to life. On the surface, these two new models for 2020 are wearable, versatile, day to evening watches guaranteed to fit every outfit and add a hint of warm, olive green to the mix.

Rado Golden Horse Automatic

The Golden Horse was inspired by the very first collection presented under the Rado name in 1957. It was an early demonstration of our leadership in presenting watches as personal style statements and, more than 60 years later is a demonstration in versatility.

Rado Captain Cook Bronze Automatic

A flawless physique and looks that can drive others to distraction. The new Rado Captain Cook in bronze and high-tech ceramic lives up to its billing. This is a strong look in a muscular watch, created by combining the oldest man-made material with a modern materials marvel. This is where our passion lies, where we do our best work – and you can feel it!

Rado Captain Cook Automatic

If you’re a modern explorer looking for the next big thing in watches, this is the green light you’ve been waiting for! You only live once so get out there and feel it! Distinctive, design-led and with a modern materials update, the new
42 mm Captain Cook is water-resistant to 30 bar (300m) and has already proved a hit with contemporary watch wearers and modern explorers.

Click on the switch to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.
These are cookies that are required for the operation of the Website and for you to be able to complete services you ask for. They include, for example, cookies that enable you to log into secure areas of the Website.
These cookies allow us to collect information about how visitors use the Website, for example to count visitors and to see how visitors move around the Website. They record your visit to the Website, the pages you have visited and the links you have followed.
These cookies allow you to share Website content with social media platforms (e.g, Facebook, Twitter, Instagram). We have no control over these cookies as they are set by the social media platforms themselves.
These cookies allow us to deliver tailor-made advertisements to you on third party websites based on your interests in our products and services manifested during your visit on our Website.

I agree that this Website uses cookies and similar technologies for providing me this Website and its functionalities, for obtaining insights about its use and for providing me relevant advertisements. You may change the settings to activate or deactivate each category of cookies at any time. To find out more about cookies, please also see our Cookie Notice.