Friends of the Brand

Agnieszka Radwanska

16 April 2026

Rado has welcomed Agnieszka Radwanska back to the family as its newest Friend of the Brand. The celebrated former tennis superstar, who spent much of her career in the world’s top ten, was a global ambassador for Rado from 2014 until her retirement in late 2018. Fondly remembered for the creativity of her shot making, she was a fan favourite throughout her career and earned iconic nicknames such as “The Magician”, “The Ninja” and “The Professor” – a testament to her unique playing style and tactical brilliance.

Smriti Mandhana

15 April 2026

Rado has named cricketing sensation Smriti Mandhana as its newest Friend of the Brand, in a move that reinforces its close connections to the sport. As one of the most dynamic talents in world cricket – and the undisputed face of Indian women’s cricket – Smriti combines exceptional performance with a cultural influence that extends far beyond the pitch. Her fearless energy, elegance and confidence make her a perfect match for Rado’s innovative and expressive design philosophy.

Alysha Newman

08 July 2025

Rado announces its newest Friend of the Brand - Alysha Newman, the Canadian pole vault star, whose accomplishments include an Olympic medal and a Commonwealth Games Championship. She says, “(…)Their belief in me - both on and off the field- means so much, and I’m proud to represent a brand that shares my passion for pushing boundaries and striving for excellence. “

Erik Hayser

08 July 2025

The celebrated Mexican actor, Erik Hayser, has become a cultural icon in his home country and is recognised for his talent, depth, and commitment to meaningful storytelling. A serious watch aficionado, he says, “(…) The brand is betting not only on what’s in style today, but also on what will be worn in the future. In many ways, Rado and I mirror each other.”