Tan Jianci - Rado Newest Global Brand Ambassador
Rado introduces Chinese actor/singer Tan Jianci as its newest Global Brand Ambassador
Tan Jianci and Rado have something in common: they tend to turn heads wherever they go. It’s fitting that the Swiss watch brand has announced that the Chinese superstar is its newest global brand ambassador.
Since starting his acting career in 2007, Tan Jianci has established his credentials in films, on television, and on the live stage, but there is much more to this multifaceted performer. He has also enjoyed great success as a pop singer and he moves effortlessly between the disciplines. With starring roles in such popular television series as Under the Skin and Lost You Forever, he has confirmed himself to be one of China’s most compelling acting stars.
Tan Jianci’s singing and dancing carry his passion for performance to even greater levels of success and his popularity continues to grow with each new project.
Rado CEO Adrian Bosshard is excited about Tan Jianci’s latest starring role, Global Brand Ambassador for Rado: “It’s obvious to say that Tan Jianci and Rado share a number of core values. Like us, he brings incredible commitment to everything he does. He also pushes himself constantly, and always strives to explore new aspects of his art and his craft. We look forward to a close and long partnership with this brilliant actor and singer and are proud to see our Rado timepieces on his wrist.”
Tan Jianci was a fan of Rado, known for its innovative design and cutting-edge materials, long before he joined the brand. Highly-regarded for his own keen insight into fashion, he says, “Rado has created so many watches that can truly be described as iconic. This word, which tends to be used too often these days, really does define Rado.” He admires the Captain Cook watches for their robustness and durability and the Rado Anatom timepieces, with their immediately recognizable shape and their exquisite details.
But his current favourite is The Rado True Square Open Heart in white. “This watch,” he says, “has a refined design and it pairs well with any wardrobe.” The stunning True Square Open Heart seems to symbolize Tan Jianci’s multifaceted identity as an actor and singer, as well as the contrasting ease and
spontaneity he demonstrates off-stage and the intensity in his performances for which he is so well known.
True Square Open Heart
The Rado True Square Open Heart features a square, soft-cornered case, round edges and shimmering hightech ceramic bracelets that wrap the wrist in a gentle grip, light and warm. Pure comfort. It’s clear that this timepiece has nothing to hide. The True Square Open Heart offers glimpses of the Rado calibre R734 movement, which offers an 80-hour power reserve. Yet its exterior also has plenty to offer: a case made from white high-tech ceramic and an intricately cut dial with golden accents and 12 diamond indexes that will attract everyone’s attention. We understand Tan Jianci’s enthusiasm.
The watch’s resolute focus on the future doesn’t mean Rado has forgotten tradition and emotion. Its movement and movement holder feature some of the best-loved traditional watchmakers’ decorations and the jewels that reduce friction are there for all to see.
Being able to see the movement is a unique experience for watch enthusiasts, who can lose hours fascinated by the precise movement, the coiling and uncoiling of the balance spring, the gentle click of the cogs and wheels all turning in microscale. It’s a great reminder that time is truly precious.
This Rado True Square Open Heart will bring you closer: Closer to time, closer to precision, closer to iconic design and the latest in watchmaking technology and high-tech materials. It’s not unlike a riveting performance from Rado’s newest global brand ambassador, Tan Jianci: All you have to do is sit back and enjoy it.