A FANTASY FESTIVE ADVENTURE
Rado True Square Open Heart, Captain Cook High-Tech Ceramic Chronograph, and Centrix Diamonds
A FANTASY FESTIVE ADVENTURE IN A HIDDEN WORLD OF WATCHMAKING
Step into the season of wonder and enchantment as Rado embarks on a magical alpine adventure. The Swiss watchmaker’s festive campaign for 2025 reveals three fantastical worlds secreted in its mountain homeland, with each dreamlike domain representing one of three specially chosen timepieces.
The journey conjures everyone’s favourite aspects of the end-of-year celebrations: the nostalgia for traditions nurtured since childhood; the delightful contradictions of cold weather, cozy meetups and warm hearts; the comforts of home and the joy of celebrating each other through gift-giving.
Rado’s adventure follows the path of a comet of magic dust that transforms everything it encounters. First, it gives life to a fairy-like figure, whose mechanical heart – in the form of a moving anchor, just like in the dial of many Rado timepieces – begins to beat. As the comet continues its journey, its powers unlock three whimsical settings that encapsulate the defining characteristics of the timepiece at its centre. As each watch ticks into life, the same enchanted fairy – guardian of these landscapes – places a Rado moving anchor into each one as a finishing touch.
Collectively, the three timepieces represent the expertise of Rado – its contemporary approach to design, its use of cutting-edge materials and its modern manifestation of Swiss watchmaking. The campaign’s evocative storytelling is also a powerful reminder of how every Rado watch encourages its wearer to ‘feel the moment’.
The dazzle of winter
A world of crystal, snow and ice forms a wintry backdrop for the True Square Open Heart. The pure white of its polished high-tech ceramic case, crown and bracelet, the diamond-like granular finish (born of a bespoke Rado fabrication technique) on its rhodium-coloured dial, and its 12 diamond indexes collectively capture the sparkle of snowflakes and the tingle of cold mountain air.
Its labyrinthine ‘Open Heart’ design – a story told by this fantasy world’s maze-like appearance – gives the wearer a clear view of the Rado calibre R734 automatic movement within. The rapidly oscillating balance wheel lends it an unmistakeable sense of life, while the piece’s rose gold-coloured hands lend it extra festive flavour. Here, the watch’s mechanical artistry and striking design become a metaphor for the warm embrace of loved
ones in a snow-covered landscape.
A cascade of golden stars
In the heart of the mountain, the Captain Cook High-Tech Ceramic Chronograph is found within a glittering golden cavern that lights up the darkness. With an elemental feel – like a crucible where stars are forged – it’s a suitable backdrop for this beautiful timepiece that oozes contemporary style. Featuring two-tone black high-tech ceramics, with polished components contrasting against a matt case, and with rose gold-coloured embellishments, its opulent aesthetic elevates it beyond a mere sports watch to an accessory that feels perfect for the celebratory season.
Of course, when you need it to perform, it won’t let you down – its chronograph, driven by a Rado calibre R801 automatic movement and featuring a 59-hour power reserve, provides astonishing accuracy that’s just right for adventures at altitude, while its water resistance, to 30 bar (300m) provides practicality to the greatest depths. Stylish meets purposeful in a look reminiscent of a cascade of golden stars in a clear night’s sky.
The glow of seasonal spirit
Finally, enter the land of the Centrix Diamonds, a doyenne of pure elegance and extravagance. Step through a sparkling circular portal – a clear nod to the watch’s diamond-filled bezel – and enter a glittering desert world that evokes the glow of seasonal spirit.
This setting reflects the watch’s 71 Top Wesselton, VS-SI, full-cut, naturally occurring gemstones and the organic elegance of its brown mother-of-pearl dial. Set on a rose gold-coloured bracelet featuring polished brown high-tech ceramic middle links, its sense of extravagance is balanced by its bijou size. With a case diameter of just 35mm, this is a fine Swiss watch masquerading as jewellery – the ideal gift.
Together, the three timepieces and their captivating settings embody the magic, mystery and meaning of the festive season. Rado invites watch lovers everywhere to ‘Feel the moment’ and sends warm wishes to everyone, everywhere, however they celebrate.