True Square Open Heart x Ji Chang-wook Limited Edition

A well-known, global brand such as Rado communicates with its clientele through evocative imagery and spontaneous emotion. Our campaigns are carefully crafted to reflect the best of our long-standing innovation in materials, our constant roll-out of breathtaking new watch designs and the latest cutting-edge production technics.

All of that naturally rests upon the crucial, human element provided by our ambassadors. Since becoming a Rado global brand ambassador in 2023, Ji Chang-wook has been exactly that kind of ideal, inspirational figure for us. Megastar now, in nearly the entire world, he is remarkably open, kind and unpretentious in that role and so, he has become part of the Rado family, in the most natural, flowing evolution.

Our relationship with the congenial star has grown in the past two years, through our many meetings and visits, both here in Switzerland and abroad. It was during a visit to Rado Headquarters in March 2024 that Ji Chang-wook learned about the subtleties of high-tech ceramic and that the idea of a special Ji Chang-wook version of the True Square Open Heart model came up. First, we discovered that in Korean culture, red is known for bringing good luck and protection. Then, on a special, more personal note, Ji Chang-wook told us that the ruby was also his birthstone, so we all thought it would be delightful to add twelve bright-red rubies to the timepiece to mark the hours. They are a beautiful visual complement to the Open Heart design.

The timepiece reflects the man himself, bright and radiant, deeply harmonious and with just a hint of mystery, as his large fan-base would most surely agree.

Rado has a long history of collaborating with creative individuals, to inspire a new design or a special reissue of a particular model, sometimes to underline an important anniversary or company milestone.

Every new person who joins our team brings their own special, unique qualities to the relationship chemistry. Rado is extremely proud and grateful for Ji Chang-wook’s ongoing contribution to our brand.