History & Brand

Rado brand statement

05 May 2016

Rado, a globally recognised Swiss watch brand that traces its roots to 1917, is famous for its innovative design and visionary use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

History of Rado

05 May 2016

The Schlup & Co. watchmaking factory was founded by three brothers in Lengnau, Switzerland, in 1917. Their humble atelier was the birthplace of the company that would later become the global design-driven watch brand Rado. Learn more about Rado's storied history, spanning nearly one hundred years of innovation.

Milestone timeline

Rado's Milestones

02 June 2016

From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next. We’re proud of our heritage of innovation, which has continually introduced the unexpected into Swiss watchmaking. A chronological overview of our most important milestones. This overview originally appeared in True Design#1, the official Rado magazine.