Jin Chen Takes Star Turn with Rado

One of China’s most popular actresses and models has landed a starring role as a brand ambassador for Swiss watchmaker Rado: Jin Chen.

One of China’s most popular actresses and models has landed a starring role as a brand ambassador for Swiss watchmaker Rado: Jin Chen.
Jin Chen has played many different roles in a broad range of film and television productions, including “Wu Xin the Monster Killer”, a metaphysical period drama that was streamed in 20 episodes to a total audience of over 800 million. Versatile, charming, and widely followed on social media, she slips easily into a diverse array of fashionable looks, and is often seen on the covers of fashion magazines from Madame Figaro to Vogue, Elle, L’Officiel, Marie Claire, and others. Jin Chen is also a highly visible presence on TV screens across the country. When in 2020 she joined one of the most talked-about female variety shows, “Sisters Who Make Waves”, her performance won her enthusiastic audience reviews and even more fans.

Jin Chen is a graduate of the Beijing Dance Academy and is known for her graceful, elegant and artistic style. Her unique personality, independence and authenticity are a good match for the Swiss brand’s DNA. As the new brand ambassador, she has already chosen her favourite Rado watch: The True Square Open Heart. “It’s a pleasure to wear, and a beautiful example of Rado’s innovative spirit and pioneering design art,” she says, “and I’m delighted to represent such a charming brand.”


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