Press Releases

A LIGHTER WAY OF TIMEKEEPING

Rado watches dazzle with beautiful lightweight high-tech ceramic

Rado's mission has always been to create watches of everlasting beauty – a mission that led the brand to pioneer the use of high-tech ceramic in watchmaking. 

DESIGNING LIGHTNESS

Renowned trend forecaster curates Rado’s lightness-inspired collection

The latest collection by Swiss watchmaker Rado is imbued with lightness, both aesthetically and in terms of the materials used. 

Trend Report by Lidewij Edelkoort

Rado is the Master of Modern Alchemy

Lidewij Edelkoort has identified Rado’s high-tech ceramic plasma as a perfect example of Modern Alchemy, a sweeping and significant trend described in a high-profile report by the renowned international trend forecaster. An intuitive thinker, publisher and trend consultant, Lidewij Edelkoort has proven to be a far-sighted and perceptive interpreter of a world caught up in revolutionary change.

Indulge your sweet tooth this fall with Rado’s chocolate brown ceramic timepieces

Rado is paying homage to its Swiss roots with an exquisite new range of timepieces in chocolate brown high-tech ceramic.

Modern Alchemy

Rado launches new DiaMaster models with brand ambassador Tang Wei

Rado launched its brand new DiaMaster models, inspired by the theme of “Modern Alchemy”, at a glamorous event today at the Pace Gallery in the Dashanzi Art District, Beijing, China. Rado CEO Matthias Breschan was joined by brand ambassador Tang Wei as they introduced guests to the magical and extraordinary world of plasma high-tech ceramic.

Rado’s new chocolate brown high-tech ceramic watches

Three sensual Swiss delights join the HyperChrome family

Rado is renowned the world over for its exceptional Swiss quality, award-winning design and unparalleled mastery of materials.

Rado and materials

Chocolate brown high-tech ceramic

Rado has added a new colour to its growing spectrum of high-tech ceramic: chocolate brown. The new colour mirrors subtle changes in light from a light, sweet brown to a range of dark, rich chocolate hues. Chocolate brown is remarkably easy to wear, complementing warm, earthy colours in a wide range of styles from evening attire to casual sportswear.

Rado Pioneer in High-Tech Materials

Production of a Rado high-tech ceramic watch case

Since its formation Rado’s mission has been to create watches of everlasting beauty. This mission lead to the first use of high-tech ceramic in watchmaking, which has become a well-known brand identifier of Rado watches.

Rado HyperChrome Monobloc Case

Sometimes it’s what’s outside that counts

The benefits of high-tech ceramic are well documented, especially at Rado where it was first introduced as a watchmaking material in 1986. This innovative, lightweight, hypo-allergenic material offers optimum comfort, adapting to the wearer’s skin temperature.

50 Years of Rado DiaStar

In 2012 Rado celebrates the anniversary of the legendary Rado DiaStar

Over the course of a half century, a deep-rooted desire to create lasting beauty has repeatedly led Rado to develop breakthrough materials, including hardmetal, high-tech ceramic, high-tech diamond and Ceramos™.

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