NAVIGATING NEW TERRITORIES IN A MATERIAL WORLD.
01 March 2011
Swiss watch brand Rado reaches new destinations in its exploration of futuristic materials and technologies. A revolutionary attitude to materials is part of the Rado DNA. Ever since the company’s founder declared in 1957, “If we can imagine it, we can make it. If we can make it, we will,” Rado and the wearers of its watches have been on a continuous and eventful voyage of discovery.