Press releases

The Rado Winter Selection 2020/2021

Time for something new

15 December 2020

 One year comes to an end, a new one begins. And it opens up infinite possibilities. What will we be making time for next year? As a watch manufacturer that always keeps an eye on the future, Rado provides several answers to that question. We have put together a selection of watches that are not only ideal as a starting point for new ideas, dreams and adventure. They are also real partners for life. Their time has come.

Time for strength: Captain Cook Automatic

The Captain Cook, which celebrated its premiere back in 1962, is presented with clean lines and exciting details in its contemporary reissue. Scratch-resistant sapphire crystal, a bezel made from high-tech ceramic and water resistance up to 10 bar provide increased resilience. The 37 mm diameter and the snow-white design make it a perfect companion whatever the occasion.

Time for a glimpse behind the scenes: True Square Automatic Open Heart

This timepiece has nothing to hide. The True Square Automatic Open Heart offers glimpses into its inner workings with an open heart. Yet its exterior also has plenty to offer: a case made from white high-tech ceramic and an intricately cut dial with golden accents and 12 diamond indexes will attract everyone’s attention.

Time for what’s important: True Square Quartz

The Rado True Square brings a real Rado classic up to date. It is the first high-tech ceramic watch whose monobloc case with gently rounded corners has been produced using injection moulding. This results in flowing shapes and a close fit. They are joined here by a mother of pearl dial, golden elements and four glittering diamond indexes.

Time for truth: True Diamond Quartz

No matter what the design: the True will always stay true to you. Its case and the bracelet made from white high-tech ceramic maintain its flawless beauty, and its gentle curves can not only be seen but also felt. Diamond indexes, a mother of pearl dial and golden shimmer lend a touch of glamour to this charming version with a 30 mm diameter.

Time to shine: True Thinline Quartz

The True Thinline is not only the Rado with the flattest profile, it also shows how much character can lie in a puristic design. Two hands, a round, polished white monobloc case and a bracelet made from high-tech ceramic make a clear style statement. The glistening dial reflects the light in a multi-faceted way, thus adding surprising yet shimmering accents.

Time for individuality: Diamaster Automatic

Absolutely unique: the Diamaster Automatic takes traditional elements of watchmaking, such as a skeletonised dial, the sunray motif and the finest diamonds, and turns them into something completely new. This sophisticated ladies’ watch presents mechanical watchmaking in a modern way and dresses it in a case made from pioneering plasma high-tech ceramic.

Time for an open heart: Centrix Open Heart Automatic

True beauty comes from within – this is proven by the Centrix Open Heart Automatic with its generous dial cut-outs, which show the mechanical watch movement in motion. Diamonds, mother of pearl and rose gold-coloured elements meet white hightech ceramic and stainless steel with a PVD coating. The result: a truly sensual dimension of timekeeping that can be seen, heard and felt.

RADO TRUE SQUARE YOY

Artistic instead of artificial intelligence: our collaboration with the Japanese design duo YOY

15 December 2020

In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analogue. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch. But not everything is as it seems at first glance… This watch is truly smart. And absolutely undigital. 

In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analogue. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch. But not everything is as it seems at first glance… This watch is truly smart. And absolutely undigital. 

The unique high-tech ceramic case of the True Square provides the appropriate setting and, thanks to its innovative monobloc construction, is ultra-flat at only 9.6 mm high. The matt black PVD-coated titanium back and the smooth, matt black high-tech ceramic bracelet also contribute to the low weight of the watch. Style icons, contemporary design talents, innovative manufacturing technologies and high-tech materials that impress with a unique feel, durability and scratch resistance: the Rado True Square Undigital combines everything that makes Rado what it is. The watch is driven by a modern mechanical movement whose automatic winding is not only a work of art in itself but also a role model in terms of sustainability – in other words, completely undigital. 

Rado True Square x Tej Chauhan

Souvenirs of the future

15 December 2020

Our latest design collaboration brings us back to the future in style: the emotional design language of award-winning British industrial designer Tej Chauhan meets Rado, famous for its pioneering design. With flowing shapes, innovative high-tech ceramic and bold colours, the Rado True Square Tej Chauhan visualises the great futuristic visions of pop culture.

At Rado, we have always looked towards the future. We are in good company with that. Artists, directors and architects repeatedly try to define the aesthetics of tomorrow with futuristic creations. Many of their spacey, colourful, revolutionary designs have already achieved cult status – regardless of what the future may bring. 

Design inspiration for this collaboration came from the enduring futurist visions from popular culture, from movies to typography to colour theory. For his personal interpretation of a “near future”, Tej Chauhan found the ideal partner in Rado: “We strategically use shape, colour and material to bring joy to people. This common foundation of materials, colour and contrast made the collaboration with Rado an absolutely natural process.” 

The basis was the new, ground-breaking True Square – the first square watch made from solid high-tech ceramic, whose flowing shapes are created using injection moulding. The matt yellow high-tech ceramic case highlights the unique texture of the high-performance material and is combined with a case back in polished dark grey PVDcoated stainless steel with sapphire crystal and special engraving. It is complemented by a bracelet made from yellow cushion-shaped leather elements held by high-tech ceramic connectors. A stainless steel folding clasp with a dark grey PVD coating completes the composition.

On the matt black dial with silver-coloured concentric circles, the hands provide strong contrasts from the centre: the minute and hour hands are painted in white, the second hand in neon red. They are powered by a modern automatic calibre. In an opening at 3 o’clock, the date is displayed in a typography specially designed by Tej Chauhan. Blue indexes between 9 and 12 o’clock refer to the time of day when things start moving – in the morning at the office or in the evening on a night out. Faceted sapphire crystal with anti-reflective coating on the inside provides the best insights and impresses as an independent design element.

At Rado, we love combining our creativity and innovation with the inventiveness of contemporary designers. The new True Square Tej Chauhan is the latest example of this tireless passion. It is with much delight for us to share this magnificent vision of the future with the world.

Rado True Square FormaFantasma

he Rado True Square Formafantasma – a design collaboration with the award-winning Italian-Dutch design duo that gives its name to the watch– is sticking with tradition with a side of mystery.

14 December 2020

The Rado True Square Formafantasma – a design collaboration with the award-winning Italian-Dutch design duo that gives its name to the watch– is sticking with tradition with a side of mystery.

Taking the base of the ground-breaking new full high-tech ceramic True Square, this special design edition draws on the historic idea of a closed watch to create a bold and impactful style statement that is designed to stand the test of time.

The idea of the closed watch refers back to historical pocket watches. The housing of the watch was made to protect the delicate dial and mechanism inside. Only a small opening gave a glimpse of the time – the true function of the watch.

The True Square Formafantasma uses an extra layer of high-tech ceramic as the ultimate scratch-resistant protective layer in which a small window for the dial has been made. The window itself is protected by sapphire crystal, yet another super scratchresistant layer.

As is typical for the Master of Materials, multiple materials are integrated into this watch. The bracelet is also matt light grey high-tech ceramic titanium with a comfortable 3-fold clasp, and the titanium case back is hypoallergenic. They were all chosen for their tactility and embrace a distinct, unusual light grey tone-on-tone approach.

The design comes not only from the inspiration of pocket watches, but also from the name of the design duo themselves. The ghostly appearance comes from both the monochromatic light grey construction and the ‘floating’ presence of the dial through the small aperture.

Smooth, light and comfortable to wear, the True Square family meets every Rado requirement. 30 years after the creation of the iconic Ceramica, we’re able to create a square monobloc case using our pioneering injection moulding technology. Only Rado has the technology and we’re proud to launch the first ever square high-tech ceramic watch with an injected monobloc case.

With its high-quality Swiss-made movement, pure high-tech ceramic case and bracelet construction and outstanding design, the True Square Formafantasma is the perfect way to protect your precious time.

RADO CAPTAIN COOK BRONZE BURGUNDY

Grandeur on your wrist

14 December 2020

One look at the new Captain Cook bronze burgundy dial is all it takes to understand the grandeur of this timepiece. Rado is proud to present its new version of the Captain Cook bronze with the much awaited burgundy high-tech ceramic bezel.

It is not unsual for Rado to make such striking material combinations, and the ‘The Master of Materials’ once again plays with a modern material like high-tech ceramic and the oldest material created by men – bronze. The result is a timepiece that enamours with its brushed bronze case, bronze turning bezel with burgundy high-tech ceramic insert and laser engraved numbers and markers. The burgundy sunray brushed dial clearly contrasts against the yellow gold coloured applied indexes, but blends easily with the classic red-date display from Rado.

Its indexes, numbers, hands and markers are all powered with Super-LumiNova® that allows clear visibility in the dark, and whose looks remain almost untouched from the 1962 original Captain Cook, giving it a natural vintage look. However, diverging from the original, this timepiece is powered with the 11½ Rado calibre 763 movement prodiving 80 hours power reserve.

Red tones are known to be the hardest to be replicated in ceramics, and even more a challenge to be used in watches, that now the watchmaker from Lengnau can add to its many materials’ achievements.

The Captain Cook Bronze Burgundy fulfills all the requirements of a Rado watch, pioneering durable materials, striking design and high functionality that will last a lifetime. 

Rado True Square Open Heart

24 March 2020

At Rado, we’re bringing you even closer to your watch with these truly unique new models from our True Square Open Heart collection.The new ‘open heart’ watches are presented in signature Rado glossy black, gleaming white and pioneering plasma. It’s like looking back into our glorious past but with technology and high-tech materials that could only be produced in the 21st century.

Rado True Square Collection

24 March 2020

At Rado, we don’t just know square high-tech ceramic watches: We invented them! Now we’ve reinvented the shape we’re best known for to meet the needs of 21st century watch wearers. We’re proud to present the True Square, which launches worldwide with 15 eye-catching new references.

Rado HyperChrome Classic Quartz

Personalise your style with a classic look from Rado

18 February 2020

With the latest models from the HyperChrome Classic collection, you get three looks for the price of one – and a stylish travel set to make sure your watch and spare straps are always secure and ready to travel with you.

Rado True Secret Automatic

18 February 2020

The secret to the new 40 mm Rado True Secret is in the cut out dial section at 12 o’clock. Offering a perfect view of the balance wheel, it both reveals and conceals, highlighting the importance of time to the individual wearer.

Rado HyperChrome Automatic

18 February 2020

HyperChrome is the collection that has always brought the impossible to life. On the surface, these two new models for 2020 are wearable, versatile, day to evening watches guaranteed to fit every outfit and add a hint of warm, olive green to the mix.

Rado Golden Horse Automatic

18 February 2020

The Golden Horse was inspired by the very first collection presented under the Rado name in 1957. It was an early demonstration of our leadership in presenting watches as personal style statements and, more than 60 years later is a demonstration in versatility.

Feel it!

17 February 2020

As part of our new ‘Feel it!’ campaign, we’re delighted to welcome you to the first presentation of our new collection 2020. Feel it is a glimpse of the future of watchmaking now. We hope you enjoy it. Please find here the Digital Press Kit to download.

THE RADO DIAMASTER LADIES COLLECTION

IN TOUCH WITH OUR FEMININE SIDE

27 September 2019

With our classic, minimalist DiaMaster collection, we’re showing our softer side even as we turn up the levels of hardness and durability with our high-tech materials. Unique.

RADO TRUE THINLINE DEEP WEB LIMITED EDITION

17 July 2019

Belgian-based Austrian fashion designer Flora Miranda is the latest designer to apply her unique vision to the True Thinline as part of the 2019 Rado Designer Series. The design-led Swiss watchmaker follows the success of its 2017 designer collaborations with a raft of new limited editions and was keen to secure Flora’s participation.

Rado Captain Cook

22 May 2019

Drawing on all the great elements that made the 1962 original a roaring success, and using signature materials that have appeared on favourite Rado models through the years, the new Captain Cook collection brings all Rado’s milestone moments together for maximum impact.

Rado Captain Cook Limited Edition

22 May 2019

Future-focused Swiss watchmaker Rado proves that we can have it all by combining the brand’s illustrious past with its pioneering present for a watch that is designed to look good now – and in the future. This is the new Captain Cook Automatic 37mm limited to 1,962 pieces.

Rado Golden Horse Limited Edition

22 May 2019

1957 marked the launch of the very first collection of watches under the Rado name, among them the famous Golden Horse. In a new addition to the brand’s burgeoning Tradition collection, Rado has now reimagined one of its first pioneering pieces, with a typical Rado twist.

The brand new Golden Horse has only one intention – to be true to the original.

Rado Golden Horse

22 May 2019

To complement the ‘new vintage’ Golden Horse 37 mm models, Rado also presents ‘new contemporary’ Golden Horse Automatic models. This makes the vintage inspired shapes stand out for a unique look and feel that are still clearly Rado.

TRUE THINLINE LES COULEURS™ LE CORBUSIER

21 May 2019

We are proud to launch our latest collection of full high-tech ceramic watches which pay tribute to a true legend of design. The True Thinline Les Couleurs™ Le Corbusier celebrates the work of the pioneering and visionary architect in a truly unique collection.

Rado True Thinline My Bird Limited Edition

Light as a feather

14 March 2019

Symbolism, tradition, opulence and colour are the hallmarks of the work of renowned Russian artist and designer Evgenia Miro. Drawing on emblems and motifs that trace their origins back through centuries of storytelling, Evgenia creates beautiful designs that she applies to a range of materials to create enduring pieces designed to stand the test of time.

The Rado Tradition Captain Cook MKIII Automatic

The Rado watch ready for adventure

13 February 2019

Rado launches a bold new re-imagining of a classic 1962 divers watch.

Rado Tradition Captain Cook MKII Automatic Limited Edition

Rado’s new take on a 1960s classic has hidden depths

13 February 2019

Since 1957, Rado has been producing watches designed to stand the test of time and, since the launch of the Golden Horse in 1958, to stand the test of the elements when water-resistant watches were far from the norm.

2018 GOOD DESIGNTM Award

Rado HyperChrome Ultra Light Limited Edition wins prestigious design prize recognising excellence and innovation

01 February 2019

For the 8th year in a row, pioneering Swiss watchmaker Rado has received a prestigious GOOD DESIGN Award from The Chicago Athenaeum Museum of Architecture and Design.

New Year, new Rado

Pioneering plasma for charismatic couples

23 January 2019

Swiss watchmaker Rado is presenting a bold and pioneering pair of timepieces to celebrate Chinese New Year 2019. Two special editions from the brand’s groundbreaking HyperChrome collection are the perfect start to a successful year ahead.

Rado and Valentine’s Day

A love guaranteed to stand the test of time

23 January 2019

This Valentine’s Day, Rado is taking a thoroughly modern approach to romance, with two design-led, technical timepieces that will suit people with style and that are guaranteed to stand the test of time.

Rado is the main partner of Design Prize Switzerland, 2019/20 Edition

13 December 2018

Design-driven Swiss watch brand Rado is pleased to announce its continuing and longstanding partnership with Design Prize Switzerland. The partnership will see Rado host an exhibition and run its famous Rado Star Prize for Young Talents. 

Rado Festive Campaign

01 November 2018

Just in time for the festive season, Rado highlights two stunning watches ideal for making this holiday season extra special.